Posted by admin | Posted in Pet Supplies | Posted on 13-02-2011
Tags: car, cars, diy, electronic auto compass, electronic auto key, electronic auto parts catalog, electronic autoharp, electronic automatic temperature control, electronics, shopping
Electronic Auto
A web site with no traffic is not a business asset; it’s a
liability. The cost in money and time to create and
maintain a web site is just the beginning. There is the
further investment of resources to get traffic. With the
goal of profitability in mind, the central question a web
site owner must address is how to maximize the value of
visitors once you get them to visit the site. One important
element of the strategy is to make use of an auto-
responder.
A brief definition of an auto-responder: by email, an auto-
responder sends an immediate reply when a person buys
something online, sends to a specified email address, or
fills out a website form. The content of the auto-response
message could be information, an electronic receipt, an e-
course, and so forth. When people go online, they are often
searching for information, and auto-responders gratify them
with instant delivery of material they’ve requested.
What makes an auto-responder such an effective marketing
tool is that when prospects make requests for information
and give their email address, that allows you to send
follow-up emails.
How do auto-responders enable you to follow up with
prospects? If you have properly set up opt-in plus an auto-
responder series, you aren’t personally involved in follow
up. The auto-responder contacts the prospect with the
initial reply and beyond, becoming in effect your
constantly at work, automated sales force. All you have to
do is set it up one time. Write the follow up messages,
program the intervals at which you want your messages sent,
then the auto-responder set-up works for you again and
again on auto-pilot.
What is the best content to present in an auto-responder
series? Each set-up would contain messages relating to the
initial request for information made by the prospect.
Example: a visitor at a site about dieting fills out a form
requesting a special report (a page or two in length)
describing some effective foods and food combinations that
inhibit blood sugar from turning into fat. The prospect
gives their email address to receive the report, and the
auto-responder tied to the form sends the fr~ee information
immediately. Furthermore, the visitor learned at the site
that in addition to the special report, they will receive
further weight loss suggestions and encouragement in a
series over the next few days or weeks, whatever time frame
is suitable for the type of products in question.
How are sales boosted by an e-course or auto-responder
series? The email component of online marketing is very
important, and sending only one email message to your
prospects is simply not sufficient. Conventional wisdom
about marketing in any area is that the majority of people
don’t take action on a new advertising message unless it
has been put before them from five to seven times. They
need repetition, and any business that hasn’t got a system
for timely and consistent follow up from five to seven
times is losing money.
What is the recommended ratio of information and marketing
in the auto-responder series? Always keep in mind that the
visitor isn’t interested in your objectives. They only want
to know what is in it for them. They’ve given their email
address mainly because they want to get information, not so
they can read your advertisements. So give them what they
want: accurate and useful information on a particular
subject. Earn their trust. Then, you can tell about how
your products and services could benefit them. Keep the
ratio of information to marketing at a maximum of 75% to
25%. If you don’t give good content, prospects won’t keep
opening the emails in your series. Make it a win-win. They
get good information and you get a well qualified prospect
thanks to your auto-responder messages.
Consultant and Author Loren Beckart is Marketing VP for ClickTracs Advertising. Articles by Loren can also be found at Yes Education [http://www.yeseducation.com]
I’m lookin for a new electronic paintball gun so i can swithchto 3&6 bursts and ful auto, any suggestions?
wuts the best gun and where can i purchase it
it also has to shoot CO2
Agreed, most all entry level markers such as kingman spyder,pmi piranha,ect have multiple modes such as 3,6,9 burst and auto. pbreview.com should help you out a little further.
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